The tourism organization, Georgian Bay Country is an initiative of the Parry Sound Area Community Business and Development Centre (CB & DC). The Parry Sound Area CB & DC is a federally supported not-for-profit Community Futures Development Corporation governed by volunteers. The mandate of the Parry Sound Area CB & DC is to be the regional economic development agency for the West Parry Sound Area.

Supporting the tourism avenue of this mandate, Georgian Bay Country aims to be the pre-eminent tourism-marketing agency for the region of East Georgian Bay.

Georgian Bay Country was established to create a marketing brand for the region of Port Severn to Killarney, including the inland communities of West Parry Sound, to develop programs and initiatives aimed at promoting increased tourism, to facilitate the development of tourism related infrastructure, attractions and events, and to be the voice for the region's tourism sector. While the promotion of tourism is considered desirable because of its favourable impact on the economy, GBC will guide all its actions with respect to the environment. Protection of the environmental characteristics of this area is considered to be essential and an overriding operating principle of the organization.

OUR FOCUS

• Marketing and promotion


• Industry awareness/advocacy


• Product development/enhancement


• Packaging and partnerships

• Increase the number of tourists visiting the Georgian Bay Country


• Develop & encourage the use of a consistent theme/logo/image


• Build tourism revenues in the region by raising awareness of the area's features and benefits among the different target markets.


• Develop and execute marketing partnerships with various tourism operators in the region. This will be achieved by:


• Increasing tourism visitation from Southern Ontario and Northeastern United States (Michigan, Ohio, New York and Pennsylvania)


• Maximizing the impact in the United States markets by capitalizing on the high exchange rate and by consolidating marketing efforts with partnerships being formed locally, with a Northern Ontario Marketing Icon, a Georgian Bay Icon and Ontario Tourism Marketing Partnership.


• Positioning the area as a four-season destination

• WEBSITE
- You can always join our website as an enhanced member or you might already be on our site as a basic member. Check it out!! For more information on this opportunity, please visit the Downloadable Files page.

If you have any questions, contact us info@gbcountry.com or by phone 1-888-746-4455.


• DESTINATION GUIDE 2008
- With the 2007 Destination Guide wrapped up and under our belts, we are getting ready for 2008! If you have suggestions for improvement of the guide we are always open to hear them, drop us an email, stop in, or give us a call. There is always room for improvement and we like to hear how we are doing.

You can download the 2008 Destination Guide rate sheet from the Downloadable Files page; call our office when you have made your choice for ad size and/or listing.